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16 Feb 2021
Chinese apps market share falls to 29% amid Sino-India standoff, says AppsFlye
This year, the overall retention rate for an average app across verticals fell by around 12% as marketing budgets were slashed due to the COVID-19 pandemic The retention rate of apps on day one was at 22.3% but this dipped to 1.7% by day 30 Indian users continued to prefer apps that take up less space on phones, consume less data, and are more seamless to use in spotty connectivity, the study said
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